About me
I began my career at Nexford University, working in the marketing team, where I gained experience in brand messaging, research and website management.
After COVID, I transitioned into sustainability writing, combining my passion for marketing, research and environmental storytelling to help brands communicate their impact.
Now, with nearly five years of experience, I focus on working with ethical and sustainable brands, helping them grow through campaigns, content creation, website management and strategic partnerships.
My experience at a glance
5+ years in eCommerce marketing & sustainability writing.
Worked with ethical & sustainable brands on email marketing, influencer partnerships, SEO and content strategy.
Launched Amazon stores using A+ Seller Content to increase conversions and revenue.
Developed B2B outreach strategies, securing brand partnerships and expanding retail distribution.
Website management & optimisation, improving user experience, conversion rates and brand positioning.
Researched and identified awards & partnership opportunities, elevating brands’ industry recognition.
Published in leading media outlets.
Interviewed top conservationists, scientists and sustainability innovators, transforming their insights into impact-driven narratives.
Conducted in-depth sustainability research, covering topics such as reverse logistics, ethical fashion and circular economy solutions.
Background in Psychology (BSc) & Creative Arts and Mental Health (MSc).