Marketing and storytelling for mission-driven brands

A woman with dark brown hair, blue eyes, and earrings, smiling outdoors near a tree and green foliage.

Clear strategy. Real results. Zero fluff.

Work with me

What you need and how I help

  • "My sales are up and down and ads cost a fortune."

    You need sales you can count on. I’ll build your email into an owned channel that sells around the clock, so you stop renting customers from ads. For Amp, email drove £144k, around 40% of a £359k store.

  • "Everyone's using AI but I don't know where to start."

    You don't need to become an expert or hire a team. I’ll build custom AI agents in Claude, trained on your brand, tone of voice and goals. I built Amp an email-writing agent, grounded in a customer persona.

  • "I don't know what makes us different, or how we sound."

    You don't know your USP, your story or your tone of voice yet. I shape them with you, so everything you put out feels unmistakably you. I helped build amp's brand voice, guidelines and customer persona.

  • "We've got a fascinating story, but no one's telling it."

    Your founder story deserves better than a caption. I'm a published writer, so when there's something worth saying, I tell it in a way that lands. My work runs in Sustainable Brands, The Oceanographic, & Fibre2Fashion.

Here's what it looks like when it works

Case study: Amp Wellbeing

  • £144k

    Email revenue, around 40% of a £359k store

  • £85k

    From organic search, the biggest non-direct channel

  • 61%

    email opens vs. 28-34% industry average

  • 11

    Press placements, incl. The Guardian & The Times

How we can work together

  • Email & Growth

    Email and lifecycle marketing, campaigns and conversion copy that turn your list into reliable, owned revenue.

  • Brand & Story

    Tone of voice, brand packs, website and blog copy, PR, partnerships, and feature writing for your story.

  • AI Agents

    Custom Claude agents trained on your brand for campaigns, SEO and content, so a small team does more.

  • Insight & Analysis

    Surveys, reviews, sales data and competitor analysis turned into customer insight that sharpens your messaging, brand and agents.

Explore services

My work

Close-up of a beige-colored circular object with black accents and a white bar, placed on a gray speckled surface, with part of a teal-colored board with text on it visible in the background.

Amp Wellbeing

Modern indoor space with green plants, wooden and white interior design, ceiling with exposed ducts, and ambient lighting.

Mayvn Cafe

Colorful digital art of a woman with short hair and glasses, speaking into a microphone, with a background featuring abstract faces and digital network patterns.

Applied AI

A box of makeup cosmetics with blushes, a purple box labeled 'Play For' and a woman holding a card labeled 'Play and Connect' on a white bed with a candle and flowers nearby.

For Play

Close-up of a small jar of coffee creamer and a glass of dark iced coffee on a wooden surface, with falling flower petals and blurred background.

Common Coffee

Explore Projects

Editorial

Editorial

A collage of nine images includes an underwater coral reef, a forest of leafless trees by a lake, a misty river scene, a colorful brain coral, a shark underwater, a close-up of green knitted fabric with a recycled fabric tag, an aerial view of a boat on clear water, a vibrant coral reef, and a person holding a globe of Earth.

Some brands have a story that could move people, if it were told properly. That's the part I love most. I've spent years interviewing the scientists, researchers and founders behind real change.

If you have a story, let's tell it together.

Portfolio

What Clients Say

  • “Scarlett is my e-commerce angel. We’ve worked together on different projects for over 7 years. She is reliable and hardworking and it’s great being in a team together!”


    Victoria Rusnac,
    CMO turned AI Consultant & Coach

  • "I’ve had the pleasure of working with Scarlett on several research projects over the past few years. She is always quick to respond, clear about timelines and deadlines, and incredibly responsible. Her professionalism and reliability make her a fantastic partner, and I would happily work with her again."


    Olga Basova
    Head of Marketing, CAROL BIKE

  • “We are absolutely delighted to be working with Scarlett. She is organised, detailed, and highly knowledgeable, bringing both experience and fresh perspective to our marketing. Since joining us, she has elevated the professionalism of our marketing approach and focus of our strategy, driving action that has already increased our output and extended our reach in a short space of time. Scarlett has been an invaluable addition to our team and we couldn’t recommend her more highly.”


    Lucy Robins,
    Founder of Amp Wellbeing

Brands I have worked with

You’re building something you believe in. Let’s make sure the right people find it.

Book a call