For Play Chocolate

As the E-Commerce Manager at For Play Chocolate, I work across website optimisation, content development, partnerships, influencer marketing and PR to strengthen the brand’s digital presence and drive sales. My role focuses on creating high-converting landing pages, managing large-scale campaigns, and securing strategic partnerships to position For Play as a premium, intimacy-enhancing chocolate brand.

Year
2024 - Current

Client
For Play

Contributions

  • Website Management & Landing Page Optimisation: Designed and optimised landing pages, including the Reviews and Coaching pages, to improve user experience and conversion rates.

  • Content Development: Created SEO-driven blogs, email campaigns, website copy and social media carousels to engage and convert customers.

  • Strategic Partnerships: Researched and secured partnerships with ZAPP, A Little Find and other unique retailers to expand distribution.

  • Campaign Management:

    • Luxury Hotel Campaign – Led For Play’s Valentine’s Day collaboration with Morgans Original Hotels.

    • Mass Influencer Marketing – Managed a 150 influencer campaign to boost brand awareness and sales.

  • Amazon Store Launch: Set up and optimised For Play’s Amazon store, including A+ Seller Content to enhance product visibility and conversions.

  • Public Relations: Assisted in securing press coverage in global media outlets to elevate brand recognition and credibility.

  • MORGANS ORIGINAL X FOR PLAY

    Morgan Origionals x For Play Valentine's Day Partnership

  • CAROSELS

    Social Media Carousel's

Item 1 of 7