CAROL Bike

As part of my work with CAROL Bike, I contributed to content strategy, influencer marketing and research-driven initiatives to strengthen the brand’s online presence and drive engagement. My role involved optimising content, identifying partnership opportunities and supporting scientific research to enhance CAROL’s positioning in the fitness and wellness industry.

Projects Spanning
2023 - 24

Client
CAROL Bike

Contributions

  • Content Optimisation & SEO: Reviewed and enhanced SEO articles and workout guides, ensuring clarity, accuracy and user-friendliness.

  • Influencer & Partnership Outreach: Researched and scouted mega fitness influencers (1M+ subscribers) for potential brand collaborations.

  • Awards Research: Identified relevant industry awards for CAROL to apply for, increasing brand credibility.

  • Scientific Research for Fitness Content: Conducted research on mobility, strength and cardio training, ensuring content was backed by science and practical for users.

  • Campaign & Seasonal Marketing: Researched lesser-known fitness and science-related holidays to create timely marketing content.

  • Fitness Test Development: Assisted in the development of a home-based cardio fitness test, sourcing scientific data and structuring it for user accessibility.

  • Habit-Building & User Engagement Research: Researched strategies to encourage long-term fitness habits, ensuring CAROL’s programs supported sustainable behaviour change.