E-commerce Marketer & Sustainability Writer

Helping mission-led brands grow through digital strategy, content and storytelling.

Grow your online DTC business

Whether it’s refining your website, driving conversions, managing influencer campaigns, or expanding your brand’s reach through PR and brand partnerships, I help mission-led brands scale with impact.

How we can work together

Website Management

Managing, editing and creating high-converting landing pages on Shopify and Squarespace, building forms and optimising SEO. I refine user experience, enhance conversion design and ensure seamless eCommerce performance across the customer journey.

Campaign Management

Planning and executing high-impact campaigns, including seasonal launches, content calendars, social media posts, carousels, influencer collaborations, email content and video editing. I manage campaign planning end-to-end to increase engagement and build brand awareness.

Email Marketing

Building high-converting email flows in Klaviyo, from writing and design to automated journeys. I craft and send campaigns with engaging visuals, brand imagery, clear CTA buttons and subtle animations to enhance user experience and drive results.

Copywriting & Editorial

Crafting compelling copy, SEO-optimised blogs and engaging email content to capture attention and drive action. I also write for publications and create editorial features, interviewing founders, CEOs and sustainability innovators to tell stories that inspire and inform global audiences.

Partnerships & PR

Building and managing strategic partnerships with aligned brands through targeted outreach and campaigns. I create tailored PR packs, craft press emails, and secure features in gift guides and awards to increase visibility and strengthen brand credibility.

Content Marketing

Developing brand messaging and content direction to ensure consistency and clarity across every channel. I create campaign planners, support launches with compelling copy and storytelling, and align content with brand values to strengthen audience connection and engagement.

Amp Wellbeing

Contributing to website optimisation, content strategy and brand messaging. Supporting landing page redesigns, email marketing, PR, social media and blog content.

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Case Studies

For Play Chocolate

Contributing to website optimisation, content development, partnerships, influencer marketing and PR to strengthen the brand’s digital presence and drive sales.

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CAROL Bike

Contributing to content strategy, influencer marketing and research-driven initiatives to strengthen the brand’s online presence and drive engagement.

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Editorial

Editorial

For ethical and sustainable brands, storytelling is key. It turns impact into influence, values into loyalty and innovation into action. By blending e-commerce with powerful content, I help mission-driven brands connect with the right audience and grow in a way that stays true to their vision.

What Clients Say

  • “Scarlett is my e-commerce angel. We’ve worked together on different projects for over 5 years. She is reliable and hardworking and it’s great being in a team together!”


    Victoria Rusnac,
    Founder of For Play & Intimacy Coach

  • "I’ve had the pleasure of working with Scarlett on several research projects over the past few years. She is always quick to respond, clear about timelines and deadlines, and incredibly responsible. Her professionalism and reliability make her a fantastic partner, and I would happily work with her again."


    Olga Basova
    Head of Marketing, CAROL BIKE

  • “We are absolutely delighted to be working with Scarlett. She is organised, detailed, and highly knowledgeable, bringing both experience and fresh perspective to our marketing. Since joining us, she has elevated the professionalism of our marketing approach and focus of our strategy, driving action that has already increased our output and extended our reach in a short space of time. Scarlett has been an invaluable addition to our team and we couldn’t recommend her more highly.”


    Lucy Robins,
    Founder of Amp Wellbeing

Let’s talk!