E-commerce Strategist and Sustainability Writer
Helping mission-led brands grow through digital strategy, content, and storytelling.
Grow your online DTC business
Whether it’s refining your website, driving conversions, managing influencer campaigns, or expanding your brand’s reach through PR and brand partnerships, I help ethical and sustainable brands scale with impact.
Website Management
Managing, editing and creating high-converting landing pages on Shopify and Squarespace, optimising user experience, driving conversions and ensuring seamless eCommerce performance.
How we can work together
Campaign Management
Planning and executing high-impact campaigns, including social media posts, carousels, influencer collaborations, email content and video editing, to increase engagement and sales.
Email Marketing
Writing, crafting and sending high-converting email flows, incorporating engaging visuals, brand imagery, CTA buttons and subtle animations to enhance user experience.
Copywriting & Editorial
Crafting compelling copy, SEO-optimised blogs and email content. Writing for publications and interviewing founders, CEOs and sustainability innovators.
Partnerships & PR
Building and managing strategic partnerships with other brands through targeted outreach and campaigns, while crafting PR emails to secure brand visibility.
Content Strategy
Developing brand messaging and content direction to ensure consistency and clarity across channels. Supporting campaigns with compelling copy and storytelling.
For Play Chocolate
Contributing to website optimisation, content development, partnerships, influencer marketing and PR to strengthen the brand’s digital presence and drive sales.
Case Studies
CAROL Bike
Contributing to content strategy, influencer marketing and research-driven initiatives to strengthen the brand’s online presence and drive engagement.
Amp Wellbeing
Contributing to website optimisation, content strategy, and brand messaging. Supporting landing page redesigns, email marketing, PR, social media, and blog content.
Editorial
Editorial
For ethical and sustainable brands, storytelling is key, it turns impact into influence, values into loyalty and innovation into action. By blending e-commerce with powerful content, I help mission-driven brands connect with the right audience and grow in a way that stays true to their vision.
What Clients Say